It’s a term we use a lot in the automotive world, but to the average person in Australia ‘rebadging’ – also known as ‘badge engineering’ – probably means nothing.
What is a ‘rebadged’ car?
Per our definition, a rebadged vehicle is one that is shared by one company to another, with only minimal changes including, yes, the badging, perhaps as well as trim details like the grille.
What is rebadging and why do car brands do it? comes via ChinaTechNews.com.